Recommendation rules are an essential tool for any eCommerce that seeks to optimize its sales strategy. These systems allow you to establish specific criteria to guide users to products that are more valuable or strategic for your business. It is estimated that by applying effective recommendation rules, companies can increase their revenue by 20% or more, thanks to the ability to redirect customers to more relevant and profitable options.
How Recommendation Rules Work
Recommendation rules are predefined guidelines that direct the search engine and your eCommerce platform to offer specific products based on customer behavior and preferences. For example, if a user is looking for a mid-range product, the system may suggest a higher value alternative that brings more benefits or additional features.
This strategy not only increases the average shopping cart value, but also enhances the user experience by offering more attractive and relevant options.
The Power of an Intelligent Search Engine
Kimera and its intelligent search engine take recommendation rules to a new level. Thanks to its advanced Computer Vision technology, Kimera is able to analyze user behavior in real time and adjust recommendations to maximize sales opportunities. The smart search engine not only guides customers to products that are most relevant to them, but also makes sure to highlight those that are most beneficial to the business, optimizing every customer interaction.
Advantages of Implementing Recommendation Rules in your eCommerce
Implementing well-designed recommendation rules can be the key to transforming an average online store into an efficient sales machine. By directing customers to products of higher value or that are strategically important to the company, these rules help maximize the return on each site visit. They also allow you to manage inventory more efficiently by redirecting sales to products with higher stock or those that need rotation.
Data Highlighting the Importance of Recommendation Rules
In today’s eCommerce environment, where 35% of Amazon’s purchases are generated through its recommendation system, it is clear that having well-implemented recommendation rules is not only an advantage, but a competitive necessity. Companies that use these strategies significantly improve their conversion rate and the average value of each order, which translates into sustainable growth and a better shopping experience for the customer.
Kimera and Recommendation Rules: A Winning Combination
Kimera’s search engine is designed precisely to take full advantage of recommendation rules. By combining this tool with a strategic recommendation setup, eCommerce can guide their customers to the best shopping opportunities. Kimera enables your online store to not only increase sales, but also to offer a seamless and personalized shopping experience, making a significant difference against the competition.
