For years, e-commerce has been one of the most used sales channels. There is a lot of competition and the user experience has become a key factor for the success of any online store. A fundamental part of providing a good user experience is the search engine. An effective search engine not only improves navigation […]
Your Online Store Needs a Change: Discover the Power of a Smart Search Engine. Read More »
Customer psychology has become a fundamental pillar for all successful businesses. Understanding how the consumer’s mind works and knowing which are the agents that make them make a decision is key to achieving sales objectives. We currently have many tools that make our tasks easier, and which, when used properly, can help us to increase
Customer Psychology: How to Use Referral Rules to Increase Average Purchase Ticket. Read More »
The mind is your customers’ main ally when it comes to buying. Let’s analyze how information overload impacts each of them. Does having too many options benefit or ruin your eCommerce? One of the biggest causes of cart abandonment has to do purely and exclusively with the cognitive overload of having too many options
