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Customer psychology has become a fundamental pillar for all successful businesses. Understanding how the consumer’s mind works and knowing which are the agents that make them make a decision is key to achieving sales objectives. We currently have many tools that make our tasks easier, and which, when used properly, can help us to increase […]

The mind is your customers’ main ally when it comes to buying. Let’s analyze how information overload impacts each of them.   Does having too many options benefit or ruin your eCommerce? One of the biggest causes of cart abandonment has to do purely and exclusively with the cognitive overload of having too many options