What makes buying sports and outdoor gear online difficult
There are too many variables, such as terrain, weather, and level of experience. Without guidance, the customer gets lost.
The conversation brings that advice to the search engine.
Too many technical variables
Waterproofing, layers, temperature, weight, grip, liters... Customers get lost if they don't know what these terms mean.
Choice depends on context
A jacket for the city is not the same as one for trekking in wind, rain, and 5°C weather.
Which product is right for you
Almost identical models... but they differ in grip, fit, weight, or ideal use.
Stock change, loss of customer
There is no size/stock available, and you don't know which equivalent alternative to choose.