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In the age of digital commerce, personalization has become an essential component for the success of any online business. According to a McKinsey study, companies that implement personalization can increase revenue by 5% to 15%, while improving marketing efficiency by 10% to 30%. One of the fundamental pillars to achieve this personalization is the use […]

In the world of ecommerce, the ability to understand and adapt to user preferences is key to standing out in such a competitive market. One of the most powerful tools to achieve this is the use of custom search engine results. This approach not only improves the shopping experience, but can also significantly increase your

In the e-commerce world, attracting visitors to your website is just the first step. The true key to success lies in keeping their interest, guiding them through the purchase process, and converting that visit into a sale. This is where a powerful and cost-effective strategy comes into play: automarketing. This technique focuses on promoting products

In the competitive world of eCommerce, customer experience is one of the most valued aspects for users. At Kimera Technologies, we are committed to innovation and continuous improvement of the online shopping experience. That’s why we have developed a tool that makes it easier for your customers to search: the image search engine. This product

In the competitive eCommerce industry, the key to success lies in delivering a seamless, personalised and efficient user experience. At Kimera Technologies, we understand that every user interaction with a website is an opportunity to improve the shopping experience and drive conversion. That’s why today we’re talking about one of our simplest, yet most effective

Computer Vision is a field of artificial intelligence (AI) that allows machines to interpret and understand the visual world in a manner similar to humans. This field has experienced exponential growth in recent years, thanks to advances in deep learning, image processing and computational power. Below, we will explore the fundamental concepts of computer vision,

Is Language a Problem for Our Search Engine? We live in a diverse world, with approximately 8 billion people and thousands of different languages. This linguistic diversity can present unique challenges, especially in the realm of e-commerce and online product searches. How can a search engine overcome these language barriers and ensure that users find

In the world of e-commerce, every detail counts to improve the user experience and, consequently, increase sales. One of the most effective strategies to achieve this is through the implementation of recommendations of similar products. What Are Similar Product Recommenders? Similar products are those that have similar features, uses or categories to what a user

In the competitive world of ecommerce, capturing customer attention and directing them to the right product is essential to maximizing sales. This is where advanced techniques such as recommendation rules, personalized searches and re-ranking on a website’s internal search engines come into play. These tools not only improve the user experience, but also help increase

In e-commerce, a well-designed digital catalog with high-quality photos is essential to attract customers and increase sales. This article will show you how to create the perfect digital catalog to make your products shine and your customers make informed and interesting buying decisions for your business. We will look at the problems of not having