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In the competitive world of ecommerce, capturing customer attention and directing them to the right product is essential to maximizing sales. This is where advanced techniques such as recommendation rules, personalized searches and re-ranking on a website’s internal search engines come into play. These tools not only improve the user experience, but also help increase […]

In e-commerce, a well-designed digital catalog with high-quality photos is essential to attract customers and increase sales. This article will show you how to create the perfect digital catalog to make your products shine and your customers make informed and interesting buying decisions for your business. We will look at the problems of not having

For years, e-commerce has been one of the most used sales channels. There is a lot of competition and the user experience has become a key factor for the success of any online store. A fundamental part of providing a good user experience is the search engine. An effective search engine not only improves navigation

Customer psychology has become a fundamental pillar for all successful businesses. Understanding how the consumer’s mind works and knowing which are the agents that make them make a decision is key to achieving sales objectives. We currently have many tools that make our tasks easier, and which, when used properly, can help us to increase

The mind is your customers’ main ally when it comes to buying. Let’s analyze how information overload impacts each of them.   Does having too many options benefit or ruin your eCommerce? One of the biggest causes of cart abandonment has to do purely and exclusively with the cognitive overload of having too many options